The acai berry is native to Central and South America and is one of the richest sources of antioxidants. Acai berries are a superfood known for their health benefits like high fibre content, omega fatty acids and vitamin supplements. They are commonly consumed as frozen pulp, dried powders or juices due to their versatility.
The global Acai Berry Market is estimated to be valued at US$ 1656.7 Mn in 2023 and is expected to exhibit a CAGR of 4.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
Rising awareness about health benefits of acai berries such as weight management, cardiovascular health and anti-ageing properties has been propelling the Global Acai Berry Market Size. The nutritional profile of acai berries makes them ideal for various applications in food and beverages industry. Acai berries contain anthocyanins that promote heart health by lowering blood pressure and reducing inflammation. They are a rich source of omega-3 and omega-6 fatty acids as well as antioxidants that protect cells from free radical damage. Increasing health consciousness among consumers has boosted the demand for superfoods like acai berries due their antioxidant and anti-aging properties.
SWOT Analysis
Strength: Acai berry has high antioxidant and nutrient content which helps boost immunity and promote heart health. It is considered a superfood and is gaining popularity globally.
Weakness: Acai berry cultivation is limited to certain regions which increases supply chain challenges and price volatility. Quality and purity standards are still evolving.
Opportunity: Rising health consciousness and demand for organic superfoods present an opportunity to popularize acai berry consumption through innovative product development and marketing. The untapped markets in Asia and Europe offer high growth potential.
Threats: Competition from other antioxidant-rich fruits andsubstitute products. Vulnerability of acai berry crops to climate change effects and diseases.
Key Takeaways
The global acai berry market is expected to witness high growth. The global Acai Berry Market is estimated to be valued at US$ 1656.7 Mn in 2023 and is expected to exhibit a CAGR of 4.9% over the forecast period 2023 to 2030.
South America currently dominates the market due to the large cultivation of acai palm trees in countries like Brazil. The Brazil market accounted for approximately 60% share of the global market in 2022 and is expected to maintain its leading position over the forecast period.
The Europe market is projected to grow at a high CAGR during 2023 – 2030 on account of rising health awareness and demand for exotic superfruits high in antioxidants. Countries like Germany, UK, France offer lucrative opportunities. Moreover, increasing promotions through social media influencers in Asia Pacific are helping expand market reach in the region.
Key players operating in the acai berry market are Abbott Laboratories, Baxter International Inc., Fresenius Kabi AG, NESTLÉ S.A., DANONE S.A., B.Braun Melsungen AG, Mead Johnson & Company, LLC, Perrigo Company PLC, Koru Nutrition Inc., and Koninklijke DSM N.V. There is rising focus among these players on new product launches with acai berries for the health-conscious consumer segment. For instance, DANONE launched organic acai berry yogurt drinks in the US and European markets in 2021.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it