Women Health App Market

Mobile Apps Are The Largest Segment Driving The Growth Of Women Health App Market


The global Women Health App Market is estimated to be valued at US$ 3,14 Bn or Mn in 2023 and is expected to exhibit a CAGR of 14.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Women health apps help track various aspects of women’s health including menstrual cycle, fertility, pregnancy, and breastfeeding. These apps help build awareness and offer customized services like period and fertility tracking, health education, and consultation with doctors.

Market key trends:
Rise in awareness regarding women’s health has increased adoption of women’s health apps in recent years. This has helped improve management of conditions like PCOS, menopause, and overall women wellness. Women are incorporating these apps in their daily lives to track important health parameters and schedule visits to the doctor in case of irregularities. Furthermore, connectivity and availability of high-speed internet have enabled greater access to these apps through smartphones and other devices.

SWOT Analysis

Strength: Women health apps provide personalized and customized health information to users based on their profile and needs. They offer convenient access to medical services.

Weakness: Privacy and data security issues raise concerns regarding sharing of personal health details. Lack of awareness in some emerging markets limits the adoption of women health apps.

Opportunity: Rapid digitization and increase in usage of smartphones provides an opportunity to reach more users. Growing investment in digital healthcare presents scope for innovations.

Threats: Low-cost alternatives like medical consultations can reduce dependence on apps. Stringent regulations surrounding data privacy and security pose compliance challenges.

Key Takeaways

Global Women Health App Market Size is expected to witness high growth, exhibiting a CAGR of 14% over the forecast period, due to increasing awareness about women’s health and growing trend of self-monitoring of health among women.

Regional analysis: North America dominated the market due to high disposable income and technology adoption. Asia Pacific is expected to grow at the fastest pace during the forecast period supported by rising women health issues and growing healthcare expenditure.

Key players operating in the Women Health App Market are Clue, Fitbit, Inc., Withings, Google Inc., Glow, Inc., Apple Inc., and Flo Health, Inc., among others. The market is competitive with major players focusing on new product launches and partnerships to expand their customer base. For instance, in 2020, Clue partnered with period pant company Thinx to integrate cycle tracking features into their products.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it