The United States infant nutrition market consists of infant formula and baby food products that cater to the nutritional needs of babies between 0-36 months of age. Infant formula products dominate the market and are marketed either as routine formulas for healthy babies or as specialty formulas targeting specific nutritional needs. The demand for these products is driven by changing lifestyles and rising awareness among parents about critical baby nutrition.
The organic infant nutrition segment is gaining considerable traction in the market owing to perceived health benefits.
United States infant nutrition market is estimated to be valued at US$ 13.81 Bn in 2024 and is expected to exhibit a CAGR of 5.5% over the forecast period 2024-2031.
Key Takeaways
Key players operating in the United States infant nutrition are Abbott Nutrition, Mead Johnson Nutrition, Nestle USA, Perrigo Company, Danone S.A., Reckitt Benckiser (Mead Johnson & Company, LLC), Bellamy’s Organic, Biostime, DMK Baby GmbH, and Ausnutria. These players dominate the market owing to their wide product portfolio and strong brand recognition.
The key opportunities in the market include rising demand for organic and clean label infant nutrition products. The segment offers premiumization opportunities for players. In addition, customization as per babies’ nutritional requirements also presents an avenue for growth.
Technological advancements in infant formula such as growing popularity of probiotics, prebiotics and DHA & ARA enhanced formulas are fueling the growth of the industry. Manufacturers are focusing on innovations to enhance nutritional value and develop products tailored to address emerging health issues in infants.
Market Drivers
Changing lifestyles and increasing number of working mothers are fueling the demand for convenient and easy-to-prepare infant nutrition products such as formula and baby food. The American Academy of Pediatrics recommends exclusive breastfeeding for the first 6 months followed by continued breastfeeding along with complementary foods thereafter. However, a large section of working mothers opt for formula feeding owing to lack of feasibility of exclusive and prolonged breastfeeding. This is a key factor driving formula sales in the country. Rising income levels have also improved affordability of premium nutrition products in the United States infant nutrition market.
Current Challenges In United States Infant Nutrition Market
The United States infant nutrition market is facing various challenges currently. High prices of infant formulas is a major issue due to continually rising prices of key raw materials like dairy proteins. This makes the products unaffordable for many families. Lack of nutrition education and awareness among new parents is another challenge. Many parents are often unsure about the right nutritional choices for their infants in the crucial early months. Stringent regulations for new products entry also pose difficulties for startups and small brands. Additionally, the dominance of few multinational players makes the market landscape highly competitive and difficult to penetrate for new entrants.
SWOT Analysis
Strength: Strong R&D capabilities and continuous product innovation by major players. Wide availability of diverse product range across retail channels.
Weakness: Heavy reliance on few raw material suppliers increases supply chain risks. High marketing expenses required to create brand awareness.
Opportunity: Growing popularity of organic, non-GMO and clean label products present new prospects. Rising millennial parent population attracts to convenient formats like powdered formulas.
Threats: Strict regulatory environment delays product launches. Intense price wars among established brands.
Geographical Regions
The major share of the United States infant nutrition market in terms of value is concentrated in the Western states currently. California, Washington and Colorado have emerged as key markets due to rising health consciousness and disposable incomes in these regions.
The Southern states region especially Florida and Texas are witnessing the fastest market growth. Rapid population growth, robust economic development and increasing birth rates in these states are driving higher demand for infant formulas and other baby food products.
What Are The Key Data Covered In This United States Infant Nutrition Market Market Report?
:- Market CAGR throughout the predicted period
:- Comprehensive information on the aspects that will drive the United States Infant Nutrition Market’s growth between 2024 and 2031.
:- Accurate calculation of the size of the United States Infant Nutrition Market and its contribution to the market, with emphasis on the parent market
:- Realistic forecasts of future trends and changes in consumer behaviour
:- United States Infant Nutrition Market Industry Growth in North America, APAC, Europe, South America, the Middle East, and Africa
:- A complete examination of the market’s competitive landscape, as well as extensive information on vendors
:- Detailed examination of the factors that will impede the expansion of United States Infant Nutrition Market vendors
FAQ’s
Q.1 What are the main factors influencing the United States Infant Nutrition Market?
Q.2 Which companies are the major sources in this industry?
Q.3 What are the market’s opportunities, risks, and general structure?
Q.4 Which of the top United States Infant Nutrition Market companies compare in terms of sales, revenue, and prices?
Q.5 Which businesses serve as the United States Infant Nutrition Market’s distributors, traders, and dealers?
Q.6 How are market types and applications and deals, revenue, and value explored?
Q.7 What does a business area’s assessment of agreements, income, and value implicate?
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
About Author – Vaagisha Singh
Vaagisha brings over three years of expertise as a content editor in the market research domain. Originally a creative writer, she discovered her passion for editing, combining her flair for writing with a meticulous eye for detail. Her ability to craft and refine compelling content makes her an invaluable asset in delivering polished and engaging write-ups. LinkedIn