Household cleaners are chemical-based products that are used to clean floors, kitchen countertops and other surfaces in households. They help remove dirt, dust and germs from various surfaces. With rising awareness about environmental protection and health hazards of toxic chemicals, demand for eco-friendly and natural household cleaners is increasing.
The global Household Cleaners Market is estimated to be valued at US$ 0.86 Bn in 2023 and is expected to exhibit a CAGR of 4.46% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The demand for eco-friendly products is rapidly gaining traction in the household cleaners market. Customers are increasingly preferring cleaning products with natural ingredients and no toxic chemicals due to rising health and environmental concerns. Major players are focusing on developing cleaner formulations using plant-based and biodegradable ingredients that cause lesser harm. For instance, many brands now offer cleaners based on natural essential oils that have disinfectant properties. They market their products as being free from dyes, chlorine, phosphates and other harsh chemicals. This trend towards green cleaning products is expected to continue and drive the growth of the overall household cleaners market during the forecast period.
SWOT Analysis
- Strength: Household cleaners have wide applications across homes and commercial spaces. The use of natural and eco-friendly ingredients in cleaning products increases their demand.
- Weakness: Fluctuating prices of raw materials impacts production costs. Growing awareness about environmental hazards of chemical-based cleaners limits their use.
- Opportunity: Rising health and hygiene consciousness boosts the market. Innovation in product varieties and packaging widens the customer base. Growing urban middle-class population spurs demand.
- Threats: Strict regulations over chemical compositions challenges manufacturers. Intense competition among established players affects pricing.
Key Takeaways
The global household cleaners market is expected to witness high growth. The market size is projected to reach US$ 1.25 billion by 2030 at a CAGR of 4.46% during the forecast period. regional analysis
North America currently dominates the global market due to high consumer spending capacity and awareness regarding cleanliness. However, Asia Pacific is projected to grow at the fastest CAGR of 5.1% till 2030. Rising income levels and large population in countries like India and China will drive the demand in the region.
Key players
Key players operating in the household cleaners market are Henkel AG & Co. KGaA, Colgate-Palmolive Company, Reckitt Benckiser Group plc, The Procter & Gamble Company and Unilever PLC. Henkel aims to introduce more eco-friendly products. Colgate focuses on emerging markets through new product launches tailored to local needs. Reckitt invests heavily in R&D to develop innovative cleaning solutions. P&G targets the mass market segment through affordable product offerings. Unilever promotes sustainable packaging and ethical sourcing.
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