An electric lunch box is an insulated portable meal container that keeps food hot or cold using integrated heating and cooling systems. Electric lunch boxes offer several advantages over regular lunch boxes like maintaining the ideal temperature of food for longer durations, customizable temperature settings as per the stored food item, and sustainable packaging that replaces single-use plastic containers.
The global Electric Lunch Box Market is estimated to be valued at US$ 600.8 Mn in 2023 and is expected to exhibit a CAGR of 7.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
Growing preference for sustainable packaging is one of the key trends propelling the electric lunch box market. Plastic packaging produces a massive amount of waste and contributes significantly to environmental pollution. Electric lunch boxes replace the need for plastic containers by storing and carrying home-cooked or take-out meals in a single compact and reusable stainless steel or plastic storage container. This makes electric lunch boxes an eco-friendly alternative that promotes sustainable consumption. Their reusable nature and ability to reduce the consumption of single-use plastics every day appeals to environmentally conscious consumers, especially youth and millennial demographics, thereby driving increased demand in the market.
SWOT Analysis
Strength: Electric lunch boxes provide an easy and convenient way to heat up food on the go without access to a microwave. They help keep food warm for extended periods of time so users can eat whenever is most convenient.
Weakness: Electric lunch boxes require batteries or charging which add to the overall cost of ownership over time. Some models also have limited cooking functions compared to a microwave.
Opportunity: As more people adopt busy lifestyles and eat on the run, the market for portable heated meal solutions is growing. Electric lunch boxes present an opportunity to replace disposable paper/plastic bags and containers.
Threats: Competing products like thermoses and insulated food jars offer alternatives for keeping food warm without using electricity. Strict regulation around battery safety could increase manufacturing costs.
Key Takeaways
The global Electric Lunch Box market is expected to witness high growth over the forecast period of 2023 to 2030. Asia Pacific dominates the regional landscape currently owing to high working population and increasing disposable incomes in countries like India and China which are driving the adoption of convenient food heating solutions.
The Asia Pacific region currently accounts for over 40% of the global Electric Lunch Box market share led by countries like China, India, and Japan. Rising health awareness and busy lifestyles are prompting more people to opt for portable heated meals instead of traditional home-cooked food or snacks. The region is expected to remain the fastest growing regional market till 2030.
Key players operating in the Electric Lunch Box market are Crock-Pot (Owned by Sunbeam Products, Inc.), Zojirushi Corporation, Ecolunchbox, Gideon, Hot Logic, Milton, Electric Lunchbox Co., Cello World, Preethi Kitchen Appliances Pvt. Ltd., Skysonic, Milton (Hamilton Housewares Pvt. Ltd.), Mr. Bento, Grub2Go, Sovereign, NutriBox. The major players are focusing on product innovation and development of advanced features to deliver improved performance.
*Note:
- Source: Coherent Market Insights, Public sources, Desk research
- We have leveraged AI tools to mine information and compile it
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. With an MBA in E-commerce, she has an expertise in SEO-optimized content that resonates with industry professionals.