The global Cotton Pads Market Propelled by Increased Hygiene Needs amid COVID-19 Pandemic

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Cotton pads are soft, absorbent wipes manufactured from cotton that are used to cleanse, remove makeup and soothe skin. They are widely used for applications such as removing makeup, cleansing, moisturizing and exfoliating the skin. The COVID-19 pandemic has bolstered awareness regarding hygiene and sanitization which has boosted the demand for cotton pads exponentially. The global Cotton Pads Market is estimated to be valued at US$ 803.4 Bn in 2023 and is expected to exhibit a CAGR of 7.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

Increased hygiene needs amid COVID-19 pandemic: The COVID-19 outbreak has boosted awareness regarding hygiene and sanitization globally. People are focusing more on cleansing and disinfection of surfaces as well as regular hand washing. This has driven demand significantly for cotton pads which are being used increasingly for application of disinfectants and rubbing alcohol on hands and surfaces to maintain hygiene. The pandemic has accelerated focus on self-care and hygiene which has propelled demand for cotton pads from both commercial and household segments over the last few years. Growing adoption of cotton pads is expected to continue in the coming years.
SWOT Analysis
Strength: Cotton pads have high absorbency which makes it an ideal choice for skin care, makeup removal and household cleaning. They are soft, gentle and hypoallergenic.
Weakness: Cotton pads are made of natural materials which makes it less durable and prone to damage. They have less holding power as compared to synthetic fabrics.
Opportunity: Growing demand for eco-friendly personal care products is opening up opportunities for cotton pads made from organic and sustainable materials. Increasing focus on self-care and skincare routines also supports the market growth.
Threats: Availability of synthetic alternatives like microfiber pads poses competition. Rising prices of cotton raw materials affects the overall cost of cotton pads.

Key Takeaways
The global cotton pads market is expected to witness high growth over the forecast period of 2023 to 2030.

Regional analysis: North America dominates the global cotton pads market currently due to increasing awareness about personal hygiene and availability of innovative beauty products in the region. Asia Pacific is expected to be the fastest growing market attributed to growing middle class population and their rising spending on personal care segments in countries like China, India and Southeast Asia.
Key players: Key players operating in the cotton pads market are Mitsui Chemicals, Inc., Exxon Mobil Corporation, Japan Polypropylene Corporation, SABIC, Sumitomo Chemical Co., Ltd. These companies are focused on developing sustainable and eco-friendly cotton pads using renewable resources to cater to the changing consumer preferences.

Ravina
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Ravina Pandya,  Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. With an MBA in E-commerce, she has an expertise in SEO-optimized content that resonates with industry professionals.