The stretch marks treatment market has been observing significant growth owing to the increasing prevalence of stretch marks among individuals across geographies. Stretch marks, also known as striae distensae, are the lines or streaks that appear on the skin surface. They are caused due to the stretching of the connective tissues and elastin beneath the skin resulting from rapid weight gain, pregnancy, growth spurts, or excessive use of corticosteroids.
The global stretch marks treatment market is estimated to be valued at US$ 2931.85 Mn in 2024 and is expected to exhibit a CAGR of 5.5% over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the stretch marks treatment are Weleda, Union Swiss (Pty) Ltd., Laboratoires Expanscience, HRA Pharma, Helix BioMedix Inc., Dermaclara, Candela Corporation, Clarins Group, Basq Skin Care, Alliance Pharma PLC, and E. T. Browne Drug Co. Inc. (Palmers), among others.
The key opportunities in the stretch marks treatment market include increasing focus on homecare skin treatments, rising disposable incomes in emerging markets, and growing awareness regarding skincare through digital media.
There have been significant efforts by key players for global expansion in major markets such as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa through new product launches, collaborations, and mergers and acquisitions.
Market Drivers
The primary driver boosting the Stretch Marks Treatment Market Share is the increasing awareness regarding skin health and aesthetics. Poor skincare leads to the formation of stretch marks, especially among pregnant women. As people are more conscious about their physical appearance, the demand for effective stretch marks treatments is growing significantly.
Another major factor is the growing obese population worldwide. Stretch marks commonly develop due to rapid weight gain or loss that leads to skin stretching. According to the WHO, over 1.9 billion adults were overweight in 2016 and out of these over 650 million were obese. The surging cases of obesity are directly proportional to increasing prevalence of stretch marks.
PEST Analysis
Political: The government regulations regarding the cosmetic industry have gotten stricter over the past few years. Many governments are imposing bans on the use of harmful chemicals in cosmetic products.
Economic: With rising disposable incomes, consumer spending on personal care and cosmetic products has increased. Many people are paying more attention to their appearance and want products that help improve skin conditions.
Social: Due to greater awareness, people are more conscious about their physical appearance. The use of social media has also increased concern about aesthetic flaws like scars and stretch marks. This has boosted demand for relevant treatments.
Technological: New technologies like laser therapy, microneedling, and topical gels have enabled advanced stretch mark treatments. Combination therapies using multiple treatment modalities are proving more effective. Companies are investing in R&D to develop innovative products.
Geographical Regions with Highest Market Value
The stretch marks treatment market in terms of value is primarily concentrated in North America and Western Europe. This is because of higher consumer awareness, willingness to pay, and advanced healthcare infrastructure in these regions. The United States accounted for the largest share of the North American market.
Fastest Growing Regional Market
The Asia Pacific stretch marks treatment market is expected to grow at the fastest rate during the forecast period. This can be attributed to rising living standards, increasing beauty consciousness, and growing medical tourism in countries like India and China. Growing influence of Western beauty trends and celebrity culture is also driving the Asian market for stretch marks treatments.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
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