The global Outdoor LED Display Market is estimated to be valued at US$ 18.98 Bn in 2023 and is expected to exhibit a CAGR of 15.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Outdoor LED display panels provide superior readability in outdoor scenarios and allow clear messaging even in bright ambient light conditions. They deliver high-resolution graphics and vibrant colors for public venues, sports facilities and other outdoor commercial applications.
Market key trends:
One of the key trends in the outdoor LED display market is the growing adoption of direct view fine pitch LED displays for sports venues. Sports venues account for the largest share of the outdoor LED display market due to increasing use of fine pitch LED displays for scoreboards, perimeter advertising and large video walls. Direct view fine pixel pitches of 1.5mm to 3mm allow broadcasting of live sports action and graphics in bright outdoor conditions. Many stadiums and arenas are upgrading their existing displays to fine pitch direct view LED systems to provide enhanced viewer experience.
Market key trends:
One of the key trends in the outdoor LED display market is the increasing adoption of direct-view fine-pixel LED displays. These displays offer higher resolution with a wider viewing angle compared to traditional billboard displays. The fine pixel pitches allow for sharper images and text. Additionally, direct-view LED displays are thinner, more durable, require less maintenance and have a longer lifespan than traditional billboards. This has encouraged the replacement of existing traditional billboards with direct-view LED billboards across various sectors such as retail, sports and transportation.
SWOT Analysis
Strength: Direct-view LED displays deliver superior image quality with high brightness even in daylight. They also have longer lifespans and require lower maintenance costs compared to traditional billboard displays.
Weakness: The initial installation and purchase costs of direct-view LED displays are significantly higher than traditional billboards.
Opportunity: Growing marketing and advertising spending on digital out of home media. Rapid urbanization in developing countries is also driving the requirement for outdoor displays.
Threats: Presence of inexpensive alternate display technologies. Strong regulations regarding outdoor advertising in some countries.
Key Takeaways
The global Outdoor LED Display Market is expected to witness high growth, exhibiting a CAGR of 15.% over the forecast period of 2023 to 2030, due to increasing spending on digital out of home media for advertising and informative purposes.
The global outdoor LED display market size was valued at US$ 18.98 Bn in 2023. Outdoor LED displays are increasingly being installed across various industries such as retail, commercial buildings, sports venues and transportation hubs for advertising and information purposes.
Regionally, Asia Pacific dominated the global outdoor LED display market in 2023 with a share of around 35%, followed by North America and Europe. The outdoor LED display market is witnessing rapid growth in Asia Pacific due to rising urbanization, real estate development and increasing focus on smart city projects across major economies like China and India.
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