PRURITUS THERAPEUTICS MARKET: Growing prevalence of pruritus driving market growth


The global Pruritus Therapeutics Market is estimated to be valued at US$8.39 billion in 2023 and is expected to exhibit a CAGR of 4.0% over the forecast period of 2023-2030, according to a new report published by Coherent Market Insights

Market Overview:

Pruritus refers to itching sensation that occurs due to various underlying conditions such as dermatitis, psoriasis, and liver disease. Pruritus therapeutics are used to treat and manage this condition, providing relief to patients. Factors such as the growing prevalence of pruritus, increasing geriatric population, and rising awareness regarding the available treatment options are driving the market growth. Pruritus therapeutics offer multiple advantages, including effective management of symptoms, improved quality of life, and reduced healthcare burden.

Market Key Trends:

The key trend in the Pruritus Therapeutics market is the growing focus on research and development activities to introduce innovative treatment options. Market players are investing in the development of novel therapies that target the underlying cause of pruritus, aiming for better efficacy and improved patient outcomes. For instance, companies are working on the development of topical treatments, systemic medications, and biologics that offer targeted relief from pruritus symptoms. This trend towards innovation is expected to drive market growth and provide patients with more advanced and effective treatment options in the coming years.

Porter’s Analysis

Threat of New Entrants:
The threat of new entrants into the pruritus therapeutics market is moderate. While the market requires significant research and development investments, the presence of high barriers to entry, such as stringent regulatory requirements and the need for clinical trials, makes it challenging for new players to enter the industry. Additionally, established pharmaceutical companies already hold strong positions in the market, creating a competitive landscape that may deter new entrants.

Bargaining Power of Buyers:
The bargaining power of buyers in the pruritus therapeutics market is relatively high. This is mainly due to the availability of alternative treatment options and the increasing focus on cost-effectiveness in healthcare. As buyers, such as hospitals and healthcare providers, seek more affordable options, they have the ability to negotiate better prices or switch to competitors offering lower-priced alternatives.

Bargaining Power of Suppliers:
The bargaining power of suppliers in the pruritus therapeutics market is low. Pharmaceutical companies typically have multiple suppliers to ensure a steady supply of raw materials and ingredients for drug manufacturing. Moreover, there are numerous suppliers in the market, which increases competition among them and reduces their ability to exert power over the industry.

Threat of New Substitutes:
The threat of new substitutes in the pruritus therapeutics market is low. While there may be alternative treatments available for pruritus, such as topical creams or home remedies, the effectiveness and safety of these substitutes are often considered inferior to pharmaceutical drugs. Moreover, the complex nature of pruritus requires specialized medications, limiting the viability of substitutes.

Competitive Rivalry:
The competitive rivalry in the pruritus therapeutics market is intense. Key players in the industry, such as Pfizer Inc., Sanofi S.A., and Novartis Pharmaceuticals Corporation, have significant market shares and engage in fierce competition to maintain their positions. This competition is driven by factors such as pricing strategies, drug pipeline development, research and development capabilities, and marketing efforts.

Key Takeaways

The Global Pruritus Therapeutics Market Demand is expected to witness high growth, exhibiting a compound annual growth rate (CAGR) of 4.0% over the forecast period of 2023-2030. This growth is primarily driven by the increasing prevalence of pruritus-related conditions, such as dermatitis and eczema, and the rising geriatric population worldwide. Additionally, advancements in healthcare infrastructure and the availability of various treatment options are contributing to the market’s expansion.

Regionally, North America is expected to be the fastest-growing and dominating region in the pruritus therapeutics market. The region’s strong healthcare infrastructure and high healthcare expenditure, coupled with a large patient pool, contribute to its prominent position. Furthermore, the presence of key market players and ongoing research and development activities in North America further augment the region’s growth prospects.

Key players operating in the pruritus therapeutics market include Pfizer Inc., Sanofi S.A., Amgen Inc., and Novartis Pharmaceuticals Corporation, among others. These companies hold significant market shares and are actively engaged in research and development activities to introduce innovative products. With strong distribution networks and extensive product portfolios, these key players maintain a competitive edge in the market.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it