Pregnancy pillows provide comfort and support to expecting mothers during pregnancy by reducing stress on joints like back, neck, knees etc. These pillows come in different shapes and sizes to support abdomen, back and legs during sleep. The growing health consciousness among expecting women regarding the benefits of adequate rest during pregnancy is propelling the demand for specialized pillows in the market.
The global Pregnancy Pillow Market is estimated to be valued at US$ 0.67 Bn in 2023 and is expected to exhibit a CAGR of 3.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The growing health consciousness among expecting mothers regarding the benefits of adequate rest during pregnancy has emerged as a key trend in the pregnancy pillow market. Expecting women are recognizing the importance of pillows specially designed to support various body parts during different stages of pregnancy. This has encouraged innovation and introduction of new product varieties catering to various needs. Manufacturers are developing pillows compatible for side, back and stomach sleeping to aid better sleeping posture and reduce stress.
SWOT Analysis
Strength: Pregnancy pillows provide comfort and support to expectant mothers who experience back pain, muscle stiffness or difficulty sleeping during pregnancy. They help alleviate some discomforts.
Weakness: Pregnancy pillows can be bulky and uncomfortable to use in bed, especially for partners sleeping alongside expectant mothers. Some pillows may not provide adequate support depending on individual body types and positioning needs.
Opportunity: Growing awareness about benefits of supporting proper spinal alignment and pressure relief during pregnancy presents an opportunity for pillow manufacturers to innovate new designs and features. Increasing incomes also allow more women to invest in such products.
Threats: Low-cost alternatives like using regular pillows can reduce demand. Economic downturns may impact discretionary spending on such items. Rising input costs may also threaten profit margins.
Key Takeaways
The global pregnancy pillow market is expected to witness high growth over the forecast period of 2023 to 2030.
Regional analysis: North America currently dominates the market due to high consumer awareness levels and disposable incomes in countries like the United States. Asia Pacific is expected to be the fastest growing region with increasing birth rates and improving socio-economic conditions in many countries.
Key players operating in the pregnancy pillow include The Boppy Company, LLC (US), Leachco (US), Queen Rose (US), PharMeDoc (US), Naomi Home (US), Cozy Bump Corporation (US), Medela AG (Switzerland), Easygrow AS (Norway), Babymoov (France), Theraline UK (Germany). Key players are focusing on product launches with innovative designs and added features to better support expectant mothers. For instance, pillows with detachable or adjustable parts allow customized support. Some models now include cover options made of breathable materials.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
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