Penetration Testing Market Is Estimated to Witness High Growth Owing to Rising Use of Automation and Zero-Trust Security Approach

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Penetration testing, also known as pen testing, is a methodology used to evaluate the security of IT infrastructure, web applications, and computer systems by simulating an attack. It is carried out by professional ethical hackers that are authorized to conduct penetration tests within an organization. Penetration testing products help simulate insider threats and external attacks to uncover security vulnerabilities. The extensive use of connected devices and Bring-Your-Own-Device policies have increased security risks for organizations, driving demand for penetration testing solutions.

The Global Penetration Testing Market is estimated to be valued at US$ 1.59Bn in 2024 and is expected to exhibit a CAGR of 13% over the forecast period 2023 to 2030.

Key Takeaways

Key players operating in the Penetration Testing market are IBM Corporation, Rapid7, Inc., Microfocus, Qualys, Inc., Synopsys Inc., Core Security SDI Corporation, Whitehat Security, Trustwave Holdings, Inc., Checkmarx.com LTD, VERACODE, Inc., Secure Works Inc., Acunetix, Contrast Security, and Paladion Network Private Limited.

The key opportunities in the market include increasing adoption of automation and cloud-based penetration testing solutions. Organizations are increasingly utilizing automation to accelerate the penetration testing process while minimizing manual errors. Cloud-based offerings provide on-demand access to testing services over the internet which is driving adoption.

Technological advancements such as Zero-Trust security approaches and AI/ML are fueling market growth. Zero-Trust models deploy authentication across networks to verify user access, preventing cybercriminals from moving laterally even after initial entry. Artificial intelligence enhances the scope of penetration testing by identifying new vulnerabilities and protecting systems proactively.

Market Drivers

The growing frequency and sophistication of cyberattacks is a major driver for the penetration testing market. According to Accenture, cybercrime costs globally averaged $600,000 per company in 2020, marking a 50% rise from the prior year. Rising ransomware incidents targeting critical infrastructure are prompting organizations to conduct regular security evaluations through penetration testing. Stringent data privacy regulations such as GDPR are also boosting testing requirements for companies handling sensitive user information.

Current Challenges in Penetration Testing Industry
The penetration testing industry is facing many challenges currently. Some major challenges include shortage of skilled professionals, regulatory compliance issues, increasing sophistication of cyberattacks, and difficulties in technology integration. With more businesses going digital and adopting cloud solutions, the attack surface is increasing exponentially. This has made vulnerability assessments and protection more complex. At the same time, data privacy regulations around the world have become stricter. Companies need to ensure their security testing procedures adhere to compliance guidelines in all regions they operate in.

SWOT Analysis
Strength: Strong demand from organizations to test their networks and applications for vulnerabilities. Growing awareness about importance of pen testing.
Weakness: Lack of experienced professionals. High cost of tools and equipment required for complex testing.
Opportunity: Rising need for continuous monitoring and expansion of testing scope to IoT devices. Growing market penetration in developing economies.
Threats: Advancements in hacking techniques. Tight competition between pen testing vendors.

Geographic Concentration
North America accounts for the largest share in the penetration testing market currently in terms of value. This is due to stringent regulatory standards and increasing frequency of cyberattacks targeting companies in the region. The U.S. specifically has seen a surge in demand for pen testing services from both public and private sector organizations.

Fastest Growing Region
The Asia Pacific region is expected to witness the fastest growth in the penetration testing market during the forecast period from 2023 to 2030. This can be attributed to growing digitalization, rising adoption of cloud platforms, and implementation of data privacy laws in developing countries like India and China. Furthermore, small and medium enterprises are increasingly outsourcing security testing in APAC, driving higher adoption.

*Note:

  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it

Ravina
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Ravina Pandya,  Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. With an MBA in E-commerce, she has an expertise in SEO-optimized content that resonates with industry professionals.