The non-invasive aesthetic treatment market comprises non-surgical or minimally invasive cosmetic procedures that enhance physical appearance without surgery. Products associated with this market include injectables such as Botox, soft tissue fillers, non-invasive body contouring devices, hair removal devices, and many more. The demand for non-invasive procedures is increasing owing to less hazards, reduced procedural risks, lower costs and faster recovery as compared to conventional cosmetic surgeries.
Global Non-Invasive Aesthetic Treatment Market is estimated to be valued at US$ 35.42 Bn in 2024 and is expected to exhibit a CAGR of 12.9% over the forecast period 2024 To 2031
Key Takeaways
Key players operating in the non-invasive aesthetic treatment are Cutera, Galderma, Lumenis, Hologic, Merz Pharma GmbH & Co. KGaA, Cynosure, Revance Therapeutics Inc., Syneron Candela, Bausch Health Companies Inc., Johnson & Johnson, Solta Medical, Sientra, Fotona, Sisram Medical, BTL Aesthetics.
The Non-Invasive Aesthetic Treatment Market demand in market is attributed to the rising adoption of non-invasive aesthetic procedures among millennials and generation Z for physical enhancement. Non-invasive procedures are becoming increasingly popular owing to minimal downtime and lower costs involved.
Globally, the non-invasive aesthetic treatment market is expanding on account of increasing medical tourism coupled with rising disposable income. Various countries in Asia, Latin America and Middle East are witnessing rapid market penetration.
Market key trends
One of the key trends witnessed in the Non-Invasive Aesthetic Treatment Market Challenges And Opportunities is growing preference for minimally invasive treatments that leverage innovative technologies. Procedures utilizing laser-based, radiofrequency, focused ultrasound and light-based platforms are gaining immense popularity. The advent of novel energy-based technologies is further expanding applications in body contouring, skin tightening, skin rejuvenation and more. This contributes to addressing a wide range of aesthetic concerns with minimal procedural risks.
Porter’s Analysis
Threat of new entrants: New companies entering the non-invasive aesthetic treatment market face high initial investments. Established companies have strong brand reputation and client loyalty.
Bargaining power of buyers: There are numerous companies offering similar non-invasive aesthetic treatments giving consumers more choices and bargaining power. However, treatments provided are differentiated.
Bargaining power of suppliers: Key suppliers for non-invasive aesthetic treatments include laser, radio frequency and ultrasonic technology providers. Their differentiated products allow them to exert some bargaining power.
Threat of new substitutes: Alternatives like minimally invasive treatments pose some threat. However, non-invasive treatments have advantages of being needle-free and having minimal downtime which attract consumers.
Competitive rivalry: The non-invasive aesthetic treatment market sees intense competition among major players. Companies compete based on technology, quality, brand image and customer service.
Geographical Regions
North America dominates the non-invasive aesthetic treatment market currently accounting for over 40% value share owing to growing awareness, availability of advanced treatments and technologies, and rising medical tourism in the region.
Asia Pacific is projected to witness the fastest growth during the forecast period owing to large population undergoing aesthetic procedures, growth of medical tourism industry in countries like India and Thailand along with rising disposable incomes. Growing awareness about non-surgical beauty treatments and increasing willingness to spend on aesthetic enhancements are also driving the regional market.
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1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
About Author – Vaagisha Singh
Vaagisha brings over three years of expertise as a content editor in the market research domain. Originally a creative writer, she discovered her passion for editing, combining her flair for writing with a meticulous eye for detail. Her ability to craft and refine compelling content makes her an invaluable asset in delivering polished and engaging write-ups. LinkedIn