ISOBUS Terminal Market

The advent of autonomous technology and mobile connectivity is anticipated to openup the new avanue for ISOBUS Terminal Market


The ISOBUS Terminal Market is estimated to be valued at US$ 698 Mn in 2023 and is expected to exhibit a CAGR of 10.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

ISOBUS is an international standard for the communications among tractor, machines and processors developed for precise tractor-based or self-propelled agricultural machinery. ISOBUS allows connectivity between equipment from different manufacturers through an single virtual terminal. It enables seamless communication between a tractor’s on-board computer system and implements for monitoring and controlling various implements attached to a tractor. ISOBUS terminals come in various types like LCD screen terminals, touchscreen terminals and portable terminals. The ISOBUS standard offers possibility to connect implements, sensors and other equipment from different manufacturers to the tractor network.

Market Dynamics:

Growing popularity of precision agriculture practices and increasing adoption of automation technologies in agriculture are the major drivers of ISOBUS terminal market growth. Precision agriculture enables site-specific crop management by automating farming tasks and operations based on geo-referenced data. ISOBUS terminals help in precision applications like variable rate application, automated steering, and section control. In addition, growing demand for advanced agricultural machinery with telematics capabilities is also fueling the adoption of ISOBUS terminals across farms. However, high initial investment requirement for precision agriculture equipment and lack of standardization are some factors hindering the market growth.

Segment Analysis

The global ISOBUS terminal market is dominated by Integrated Terminals segment which holds around 50% of the market share. The integrated terminals come pre-installed in tractors and harvesters from major original equipment manufacturers (OEMs). They offer seamless connectivity and flexibility compared to the standalone variants. The usage of integrated terminals is higher among large and mid-sized farms which prefer factory-installed solutions over aftermarket terminals.

PEST Analysis

Political: Government support for adopting modern farm machinery and precision farming technologies in countries like the US, Canada, Brazil boosts market growth.
Economic: Rising farm incomes and higher investment capacity of farmers facilitates investments in advanced agricultural equipment and software.
Social: Younger generations of farmers are more technology-savvy and open to digital solutions that improve efficiency and sustainability of farming practices.
Technological: Continuous innovations in IoT, telematics, cloud and AI are expanding the functionality of terminals beyond machinery control and monitoring. Companies are integrating more data analytics and precision ag features.

Key Takeaways

The Global Isobus Terminal Market Size is expected to witness high growth, exhibiting CAGR of 10% over the forecast period, due to increasing mechanization of agricultural activities and growing focus on maximizing farm productivity.
Regional analysis: North America dominates the global market currently due to high tractor population and density of large farms in the US and Canada that actively use advanced agricultural machinery. Asia Pacific is expected to witness fastest growth led by government support and increasing mechanization in countries such as India, China and Indonesia.
Key players: Key players operating in the ISOBUS terminal market are Trimble, Topcon, Raven Industries, KUBOTA, Teletrac Navman, AGCO, Aagland, Lely, AgJunction, Robert Bosch, AgLeader Technology, AgEagle, DICKEY John, CLAAS, CNH Industrial, BouMatic, Hexagon Agriculture, Farmers Edge, Autonomous Tractor Company, Deere & Company. They focus on integrating more precision farming technologies and cloud/AI capabilities to differentiate their product offering.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it