India Content Delivery Network Market

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The Emerging India Content Delivery Network Market

Market Overview:
Content: The India content delivery network (CDN) market provides cost-effective content distribution and faster delivery of multimedia-heavy content such as videos, mobile applications, web pages and other voluminous data to end-users. CDNs work by caching content from an origin web server at geographically distributed edge servers located closer to end-users, which reduces load on origin servers and improves response time.

Market Dynamics:
Content: The growing popularity of video and online streaming services is one of the major drivers fuelling the growth of the India CDN market. As video traffic surges, CDNs play a pivotal role in optimizing the delivery of multimedia content. Also, rising penetration of smartphones andavailability of affordable high-speed internet are contributing to the increasing demand for CDN services from mobile application and mobile gaming developers in India.

Market key trends:
One of the key trends in India Content Delivery Network (CDN) market is the growing demand for video content. Consumption of video content in India is growing exponentially driven by cheap data plans and availability of high-speed internet across the country. As per reports, video already accounts for around 70% of all consumer internet traffic in India. This surge in video consumption is prompting more companies to rely on CDN services to optimize video delivery. CDNs allow streaming of high-quality videos seamlessly by caching content closer to the user locations.

SWOT Analysis
Strengths: Tata Communications and Amazon CloudFront have extensive networking infrastructure in India which allows them to provide low latency content delivery.
Weaknesses: Smaller players have limited infrastructure and reliance on third party networks which impacts service reliability. High initial investment required is also a weakness.
Opportunities: Growth in e-commerce and video streaming presents huge opportunities for CDN providers to partner with OTT platforms and online retailers. 5G roll out will further drive the demand.
Threats: Increasing network traffic can cause congestion and bottleneck, disrupting content delivery. Privacy and security concerns also pose threats if not addressed properly.

Key Takeaways
The India India Content Delivery Network Market Share size is expected to grow at a robust CAGR of 13.3% during the forecast period and reach a value of US$ 792.5 million by 2023. Growth will be mainly driven by increasing consumption of video and digital content across the country.

Regional analysis:
North region accounts for the largest share of over 35% of the India CDN market. This is due to high internet penetration in states like Delhi, Haryana and Punjab. Southern region, driven by availability of optic fiber networks as well as strong adoption of digital content in states like Telangana and Karnataka, is emerging as the fastest growing region.

Key players:
Key players operating in the India CDN market are Tata Communications Ltd., Amazon CloudFront – Inc., Cachefly, CDNetworks Co., Ltd., CDNify Ltd., CDNsun, CDNvideo, CloudFlare, Inc., EdgeCast Networks, Fastly, Proinity LLC, Limelight Networks Inc., Skypark CDN, and Level 3 Communication Inc. Tata Communications and Amazon CloudFront have the largest market share currently due to their diversified network coverage.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it