Image consulting aims at enhancing a person’s visual appearance, body language, professional conduct, and overall image. Image consultants help professionals build an optimal personal brand through tailored consultation on grooming, dressing style, makeup, confidence and charisma building. The global Image Consulting Market caters to corporate employees, entrepreneurs, public figures and others seeking to advance their careers or businesses through effective self-branding.
The global Image Consulting Market is estimated to be valued at US$ 3.92 billion in 2023 and is expected to exhibit a CAGR of 7% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
Influence of social media: Growing dependence on social media for career advancement and business promotion has boosted demand for image consulting services. Image consultants assist professionals in curating their social media persona in line with their personal brand goals. They offer guidance on optimized profile pictures, brand-building content creation and strategic networking to help clients expand their online presence and following. With social media becoming integral to individual and organizational branding strategies, image consulting is gaining popularity as a key supporting tool.
SWOT Analysis
Strength: Image consulting helps individuals and businesses better represent themselves through visual appearance and nonverbal communication. This allows them to improve self-confidence and overall success.
Weakness: Image consulting requires dedicating time and financial resources that some individuals and companies may not be willing or able to invest. Additionally, consultants work to influence perceptions which may backfire if recommendations are not properly implemented.
Opportunity: As the workforce becomes more globally and virtually connected, the need is growing for visual and nonverbal skills training. There is potential to expand image consulting services to new industries and professional levels.
Threats: Online resources and DIY advice may reduce demand for paid image consultants. Economic downturns could lead organizations and individuals to prioritize other types of professional services over image management.
Key Takeaways
The global image consulting market is expected to witness high growth. The global Image Consulting Market is estimated to be valued at US$ 3.92 billion in 2023 and is expected to exhibit a CAGR of 7% over the forecast period 2023-2030.
Regional analysis comprising strongest in North America where image has long been considered an important aspect of business and personal branding. European markets are also major regional segments. The market is growing in Asia Pacific as more professionals recognize the value of a polished image.
Key players operating in the image consulting market include International Image Institute, The Image Studios, and Fashion Feng Shui International. These leaders offer a range of personalized and group workshops, seminars, and coaching packages tailored for businesses, executives, and individuals. Consulting services address dressing for professional environments, leadership branding, media training, and visual poise.
*Note:
- Source: Coherent Market Insights, Public sources, Desk research
- We have leveraged AI tools to mine information and compile it
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