Guarana Market

Fastest growing segment fueling the growth of Guarana Market


The global Guarana Market is estimated to be valued at US$ 6218.69 Mn in 2023 and is expected to exhibit a CAGR of 7.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Guarana is a fruit of a climbing plant native to Brazil. It contains caffeine which boosts energy naturally and also contains other nutrients for overall well-being. The stimulant effects of caffeine in guarana are being increasingly used in functional foods and beverages.

Market key trends:

One of the major trends driving the growth of the guarana market is its increasing usage in energy drinks. Guarana extracts are commonly added to commercial energy drinks due to their stimulant effects from caffeine. Energy drinks enhanced with guarana extracts are gaining popularity among the young working population. The stimulant properties help to enhance energy, endurance and athletic performance. This is increasing the demand for guarana powered energy drinks globally.

Segment Analysis:

The guarana market is segmented based on form, application, distribution channel, and region. Based on form, the market is segmented into powder, paste, and others. Powder segment dominates the market due to its wide applicability in various industries such as food & beverage, personal care, pharmaceuticals, and others. The powder form of guarana is easy to use, cost-effective, and has a longer shelf life.

Key Takeaways:

The Global Guarana Market Demand is expected to witness high growth, exhibiting CAGR of 7.1% over the forecast period, due to increasing demand from food & beverage industry. The global guarana market size is projected to reach US$ 6218.69 Mn by 2023.

The South American region dominates the guarana market due to the native origin and huge production of guarana in Brazil. Brazil is the largest producer and exporter of guarana in the world.

Key players operating in the guarana market are Vitaspice Brasil Ltda, Prover Brasil for Export Ltda, Herboflora Produtos Naturais Ltda, Ambev, Duas Rodas Industrial Ltd, A R De Sousa Ribeiro & Cia Ltd, Natural Amazon Herbs Producao De Extratos Ltda, Iris Trade Inc., The Green Labs LLC, and Nutra Green Biotechnology Co., Ltd. Vitaspice Brasil Ltda is one of the leading players in the global guarana market, owning large cultivable land for guarana production in the Amazon region of Brazil.

1.  Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it