bath bombs market

Growing popularity of aromatherapy to propel bath bombs market expansion


The bath bombs market is estimated to be valued at US$ 133.04 Billion in 2022 and is expected to exhibit a CAGR of 4% over the forecast period 2023-2031, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Bath bombs are solid spherical products that fizz and dissolve when placed in water, releasing essential oils, colors and fragrances to create a soothing bath experience. Commonly used for relaxation, pain relief and improving mood, bath bombs find wide application in households as well as spas and wellness centers.

Market Dynamics:

Growing awareness about the stress-relieving benefits of aromatherapy is a key driver boosting demand for bath bombs. The use of essential oils in bath bombs helps relieve anxiety, lowering depression and generating calming effects. Increasing urbanization and rising spend on wellness and self-care products also supports bath bombs market growth. Additionally, innovations in product offerings such as organic and vegan bath bombs catering to a wide consumer segment further propels the market expansion over the forecast period.

Market key trends:

One of the key trends in the bath bombs market is the growing demand for natural and organic bath bombs. Consumers are increasingly opting for natural ingredients like essential oils, moisturizing oils, colours obtained from flower petals instead of harsh chemicals, due to rising health awareness. Brands are launching bath bombs made with natural ingredients like coconut oil, olive oil, cocoa butter etc. that nourish the skin. Furthermore, innovative shapes, designs and fragrances of bath bombs are attracting more consumers. Brands are coming up with products resembling hearts, stars, cartoon characters etc. to enhance the bathing experience.

SWOT Analysis

Strength: Wide variety of products with different fragrances, shapes and designs to cater to preferences of all age groups.
Weakness: Premium pricing of natural and organic bath bombs limits its adoption.
Opportunity: Expanding e-commerce industry provides new growth avenues for bath bomb brands.
Threats: Easy availability of do-it-yourself recipes online may encourage consumers to make bath bombs at home.

Key Takeaways

The global bath bombs market size was valued at US$ 133.04 Billion in 2022. It is expected to witness high growth, exhibiting a CAGR of 4% over the forecast period, driven by rising sales of premium gifting products due to growing promotional and marketing activities of brands.

North America dominated the Bath Bombs Market Share in 2022 with a share of around 35%, owing to high spending capacity and heavy promotion of bath and body products through social media influencers in the US and Canada. Europe accounted for a significant share due to rising trend of aromatherapy and availability of wide range of bath bomb brands in UK, Germany, France etc.

Key players operating in the bath bombs market are Lush Ltd., Body Shop International Limited, The Village Company LLC, Pearl Bath Bombs, Hugo Naturals, Level Naturals, Swanky Sweet Pea, Heavenly Bubbles Ltd, The Natural Soap Company, and Oliver Rocket LLC. Lush Ltd. has strong portfolio of innovatively designed bath bombs while Body Shop is expanding organic bath bombs range. Village Company LLC markets gift boxes for different occasions.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it