Air purifiers help remove particulate matter and pollutants from indoor air by trapping them in filters. They are useful appliances for households and commercial spaces located in cities with high air pollution levels. The increasing air pollution in GCC countries due to rapid urbanization and industrialization has boosted the demand for air purifiers that can protect residents from health hazards of poor air quality.
The global GCC Air Purifier Market is estimated to be valued at US$ 127.3 Mn in 2023 and is expected to exhibit a CAGR of 16% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
Increasing air pollution in GCC countries has been a major driving factor for the growth of air purifier market. Rising levels of particulate matter such as PM 2.5 and PM 10 in cities has compelled residents to invest in air purifiers to filter indoor air. According to the World Air Quality Report, most GCC cities face severe air quality issues attributed to mounting vehicular emissions and construction activities. The growing health awareness regarding impacts of breathing contaminated air has further fueled the sales of advanced air purification devices in the region. Innovation of products with HEPA and activated carbon filtration ensures complete removal of allergens, bacteria, viruses and other pollutants from indoor environments.
SWOT Analysis
Strength: Compact portable designs of air purifiers allow for easy placement and mobility within homes and offices. Rapid industrialization and urbanization result in increasing air pollution levels in GCC countries.
Weakness: Higher purchase and operational costs of HEPA-enabled air purifiers limit adoption. Lack of consumer awareness about diverse health benefits of indoor air purification.
Opportunity: Rising disposable incomes and health consciousness among consumers drive the adoption of advanced air quality monitoring devices. Stringent government standards and initiatives to curb outdoor pollution augment the market growth.
Threats: Availability of cheaper air fresheners and artificial aromas restrict the sales of premium air purifiers. Economic downturns and supply chain disruptions amid the ongoing pandemic pose challenges.
Key Takeaways
The global GCC air purifier market is expected to witness high growth. The market size for 2023 is estimated at US$ 127.3 Million and is projected to reach US$ 268.7 Million by 2030, expanding at a CAGR of 16% during the forecast period of 2023 to 2030.
Rapid industrialization and dense vehicular traffic have degraded air quality across major cities in GCC countries like Saudi Arabia, UAE, and Qatar. These nations account for over 70% of the total region’s air purifier demand. Growing public health concerns linked to air pollution are catalyzing the adoption of residential air purifiers.
Key players operating in the GCC air purifier market are Sharp Corp., LG, Samsung, Hitachi, and Panasonic. These top manufacturers cumulatively hold around 60% of the total market share. They compete based on product features, reliability, warranty periods, and extensive distribution networks across the region. Local brands are also expanding through frequent new product launches and competitive pricing strategies.
*Note:
- Source: Coherent Market Insights, Public sources, Desk research
- We have leveraged AI tools to mine information and compile it
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