Poultry Meat Packaging Is The Largest Segment Driving The Growth of Fresh Meat Packaging Market


The global Fresh Meat Packaging Market is estimated to be valued at US$ 2.21 Bn in 2023 and is expected to exhibit a CAGR of 3.5% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Fresh meat packaging includes various packaging materials and technologies that help extend the shelf life of perishable meat products by protecting them from contamination, moisture loss and ensuring food safety. Fresh meat packaging provides oxidation prevention, reduces microbial growth and maintains freshness and quality of meat during distribution and retail display.

Market Key Trends:

One of the major trends in the fresh meat packaging market is the increased focus on active and intelligent packaging. Advancements in materials and packaging technologies allow incorporation of antimicrobial agents, oxygen scavengers and freshness indicators into packaging films and trays. These intelligent systems help further extend shelf life by monitoring meat quality parameters. Growing demand for convenient packaging from fast moving consumers has also driven novel packaging formats such as re-closable films, stand-up pouches and bag-in-box solutions. Furthermore, bio-based and eco-friendly packaging materials are gaining popularity as manufacturers aim for sustainable packaging alternatives to cater to environmentally conscious consumers.

SWOT Analysis:

  • Strengths: MAP and VSP technologies have proven effective in reducing spoilage and waste of fresh meat.
  • Weaknesses: High costs associated with sustainable packaging materials.
  • Opportunities: Growing demand for packaged, convenient meat products presents an opportunity to capture new customers.
  • Threats: Stringent regulations around packaging to minimize environmental impact pose a compliance challenge.

Key Takeaways:

The global fresh meat packaging market size was valued at US$ 2.21 Bn in 2023. The market is expected to witness high growth, exhibiting a CAGR of 3.5% over the forecast period, driven by rising consumption of protein-rich diets and demand for packaged, convenient meat products across regions.

North America dominated the global market in 2023 with a share of around 35%, led by presence of major players and consumers’ high spending capacity. Asia Pacific is anticipated to be the fastest growing market owing to growing meat consumption in China and India with increasing disposable incomes.

Key players operating in the fresh meat packaging market are Amcor Limited, E.I. du Pont de Nemours & Co, Bemis Company, Inc., Berry Plastic Group, Winpack Ltd., Sealed Air Corp., Crown Holdings, Reynolds Group, Coveris Holdings S.A., and Sealpac International BV. These players are focusing on new product launches, mergers, acquisitions and collaboration activities to strengthen their market presence.