Field Survey Management (Mobile Channel is the largest segment driving the growth of field survey management market)




The global field survey management market is estimated to be valued at US$ 5.4 Bn in 2023 and is expected to exhibit a CAGR of 12% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Field survey management refers to the process of collecting and analyzing data from respondents through mobile-based surveys conducted by field executives. It enables organizations to gather insights about customer preferences, product evaluation, brand awareness and other key aspects. The field survey management market caters to various end use industries like retail, real estate, healthcare and transportation sector.

Market key trends:
One of the key trends driving the growth of field survey management market is the rising adoption of mobile applications for surveys. Mobile apps have made field surveys more efficient by enabling field executives to collect responses digitally and submit them instantly. This has streamlined the entire process from designing surveys to reporting insights. Furthermore, mobile apps allow respondents to complete surveys according to their convenience and capture their real time feedback. With the proliferation of smartphones, mobile channel is emerging as the largest segment for field survey management market.
Market key trends:
One of the key trends in the field survey management market is the growing adoption of advanced cloud-based technologies. Cloud-based field survey management solutions offer benefits such as flexibility, scalability, cost-effectiveness and remote access. This has prompted many organizations to switch from traditional on-premise solutions to cloud-based ones. The cloud architecture enables field surveyors to collect and sync data from remote locations in real-time.

SWOT Analysis
Strength: Cloud-based field survey solutions offer improved flexibility, scalability and remote access. This enables organizations to streamline their field operations.
Weakness: Dependence on stable internet connection for cloud-based solutions and concerns around data security and privacy.
Opportunity: Growing demand from industries such as market research, public sectors, healthcare for real-time field survey data collection and analysis.
Threats: Competition from open source and low-cost field survey management platforms, complexity due to integration of solutions with legacy systems.

Key Takeaways
The global field survey management market size was valued at US$ 5.4 Bn in 2023. The market is expected to grow at a strong CAGR of 12% during the forecast period of 2023 to 2030 driven by increasing demand for centralized field data management.

Regional analysis:
North America dominated the global market in 2023 with over 35% share owing to early technology adoption. Asia Pacific is expected to exhibit fastest growth during the forecast period supported by digital adaptations in large developing economies such as India and China.

Key players:
Key players operating in the field survey management market are Nielsen Holdings PLC, Kantar TNS, GfK, IRI Consultants, comScore, Inc., IT, Research & Metadata Solutions (IRMS), The Brenett Group, Focu Pointe Global, and Ipsos. These players are focusing on integrating advanced technologies like AI and cloud to provide more innovative field survey solutions.