Fast Food market

Restaurant Brands Dominate the Fast Food Market


The global Fast Food Market is estimated to be valued at US$ 745.8 Billion in 2022 and is expected to exhibit a CAGR of 4.6% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

The fast food market comprises quick service restaurants that offer speedy takeaway or eat-in food options. Some key products offered include burgers, chicken, fries, pizza, sandwiches and other snacks. These affordable and convenient meals cater to the changing lifestyles of consumers.

Market key trends:

Rise of delivery apps – With delivery apps becoming mainstream over the past decade, consumers now have easy access to fast food delivered to their doorsteps. This has boosted sales for restaurants listed on these platforms. Many fast food chains are actively partnering with delivery giants to stay relevant and meet changing consumer preferences. Online orders have supplanted dine-in sales during the pandemic.
Market key trends:

The fast food market has seen rising demand for healthier and customized food options. Customers are increasingly conscious about ingredients and nutrition content in fast food. As a result, major fast food chains are reformulating recipes to reduce calories, fat, sugar and sodium content in their menus. They are also offering vegan, plant-based, gluten-free and keto-friendly options to cater to varying consumer preferences. Another key trend is the use of technology for digital ordering and contactless payment options. This has helped drive-thru and delivery sales during the pandemic.

SWOT Analysis

Strengths: Healthier menus with more personalized customization options appeal to a larger customer base. Established brand recognition and accessibility through widespread store locations.
Weaknesses: Reliance on few ingredient/food suppliers makes supply chain management critical. Heavy reliance on drive-thru and inefficient operations impacts margins.
Opportunities: Growth in delivery and takeaway services. New partnerships with food delivery platforms can boost revenues. Expanding into plant-based, vegan options captializes on the growing demand.
Threats: Rising labor costs and commodity prices squeeze profits. Stringent regulations around ingredient labeling, nutrition, and packaging waste management increase compliance costs.

Key Takeaways

The Global Fast Food Market Size is expected to witness high growth, exhibiting CAGR of 4.6% over the forecast period 2023-2030, due to increasing health consciousness and demand for customized options.

Regional analysis: North America dominates currently, however Asia Pacific is expected to witness fastest growth. The large young population, rising disposable incomes, and expansion of international fast food chains drive the APAC market. Countries like China, India and Indonesia constitute over 50% of global population and offer immense growth opportunities.

Key players operating in the fast food market are Auntie Anne’s, INC, Cinnabon Franchisor SPV LLC, Domino’s Pizza, INC, Dunkin’ Brands Group, Inc, Hardee’s Restaurants LLC, Firehouse Restaurant Group, Inc, Jack in The Box INC., McDonald’s, Restaurant, Brands International Inc, INC, and YUM! BRANDS, INC. McDonald’s has the largest network of over 36,000 stores globally followed by Subway restaurants. Chains are focusing on technology, delivery services and international expansion to stay ahead of the competition.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it