The global facial tissue market is a multi-billion dollar industry that manufactures disposable papers that are used to clean or soften the face. Facial tissues are soft, absorbent, disposable papers that are suitable for wiping or blowing nose during cold, flu, or allergy seasons. They provide convenience, softness and absorbency for cleaning, removing dirt and debris from the face.
The global Facial Tissue Market size is estimated to be valued at US$ 13.41 Bn in 2023 and is expected to exhibit a CAGR of 7.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The increasing awareness regarding maintaining personal hygiene and healthy practices is propelling the growth of the facial tissue market. The usage of tissue papers for cleaning the face prevents spreading of contagious diseases. The facial tissues are more hygienic and sanitary compared to cloth handkerchiefs. The COVID-19 pandemic has further increased focus on cleanliness and prevented spread of infections through facial tissues usage. The manufacturers are launching innovative single-sheet packs and multi-packs suited for on-the-go usage to increase sales. The demand for premium and premium-plus variants with lotion, vitamin E etc. enriched facial tissues is also on the rise globally.
SWOT Analysis
Strength: Facial tissues are inexpensive and convenient to carry for cleaning face. They help absorb liquids, wipe off dirt and reduce germ transmission.
Weakness: Production and excessive usage of facial tissues leads to deforestation and waste generation. Recycling of used tissues is difficult.
Opportunity: Growth in e-commerce and online shopping is stimulating demand. Rising health awareness among consumers for hygienic lifestyle favors the market.
Threats: Stiff competition from substitute products like reusable handkerchiefs. Economic slowdowns can dampen consumer spending on non-essential items.
Key Takeaways
The global facial tissue market is expected to witness high growth. The market size in 2023 is estimated at US$ 13.41 billion and forecasts suggest a CAGR of 7.3% until 2030.
Regional analysis Asia Pacific dominates global facial tissue consumption and accounts for over 40% market share. China, Japan, and India are major consuming countries in the region due to large population and growing focus on health and hygiene. North America and Europe are other prominent regional markets supported by high per capita tissue usage.
Key players Kimberly-Clark, Procter & Gamble, Hengan, Vinda, Kimberly-Clark dominate the global facial tissues market. These players focus on expanding production capacities and launching new product ranges with natural ingredients to cater different consumer segments. Smaller tissue manufacturers are forming strategic alliances to compete effectively against global leaders.
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