Europe’s tissue and hygiene paper market demand is rising significantly amid the ongoing pandemic. The global Europe Tissue and Hygiene Paper Market is estimated to be valued at US$ 52.2 Bn in 2023 and is expected to exhibit a CAGR of 1.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Tissue and hygiene paper products including toilet paper, facial tissues, paper towels, napkins are widely used for maintaining hygiene and sanitization purposes. With growing concerns regarding hygiene and sanitization during the Covid-19 pandemic, demand for these disposable paper products has increased substantially in the European region. The pandemic has raised awareness among consumers about health, cleanliness and importance of sanitization which is a key driver boosting sales of tissue and hygiene paper products.
Market key trends:
The increasing consumer focus on hygiene concerns is driving significant growth of Europe’s tissue and hygiene paper market. The Covid-19 pandemic has heightened awareness about health and sanitation across Europe. People are increasingly using disposable toilet papers, paper towels, tissues and napkins for maintaining hygiene. Majority of consumers are now preferring packaged hygienic options over reusable cloth products. This rising focus on health and cleanliness is propelling the demand for tissue and hygiene paper products in the region. The ongoing pandemic has made hygiene and sanitization a top priority for consumers as well as commercial establishments pushing up sales of the market.
SWOT Analysis
Strength: The rising disposable income levels and heightened awareness about personal hygiene are expected to drive the demand for tissue and hygiene products in Europe.
Weakness: Raw material price volatility can impact the profit margins of players in this market. Limited water availability is also a challenge faced by some European nations.
Opportunity: Focus on the production of toilet rolls and paper towels made from recycled fibers present opportunities for sustainable growth. Increasing online retail penetration also opens new sales channels.
Threats: Stringent environmental regulations constrained new capacities. Intense competition from private label brands poses pricing pressure.
Key Takeaways
The global Europe Tissue and Hygiene Paper Market is estimated to be valued at US$ 52.2 Bn in 2023 and is expected to exhibit a CAGR of 1.6% over the forecast period 2023 to 2030.
The Europe tissue and hygiene paper market share is expected to witness high growth over the forecast period. The United Kingdom currently dominates the region’s market owing to strong domestic demand and manufacturing capabilities. Other major markets include Germany, France, Italy and Spain. The United Kingdom holds the major share of over 20% in the Europe tissue and hygiene paper market due to strong local manufacturing base and high domestic demand. Germany follows UK in terms of both market size and growth owing to population scale and economic growth. Italy has also emerged as one of the rapidly growing markets driven by rising consumption of premium hygiene range.
Key players: Key players operating in the Europe tissue and hygiene paper market are Sofidel Group, Kimberly-Clark Corporation, WEPA Industrie Holding SE, Metsà Group, Industrie Cartarie Tronchetti SpA, Lucart SpA, Essity AB, Renova, Procter & Gamble, Cartiere Carrara SpA, Industrie Celtex SpA, Johnson & Johnson Services Inc., Ontex Group, Tosama D.O.O, and Drylock Technologies NV. Market leaders like Sofidel Group and Essity AB are focusing on capacity expansions to tap the potential of emerging European countries.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
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