The Europe maternity wear market comprises apparel specially designed for expecting mothers during different stages of pregnancy until post-pregnancy. Maternity wear is specially developed to address unique requirements such as abdominal size increase, back pain, frequent urination, swelling in legs and breasts and others.
The global Europe maternity wear Market is estimated to be valued at US$ 432 Mn in 2023 and is expected to exhibit a CAGR of 49% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The surging adoption of eco-friendly apparels has been a major trend in the Europe maternity wear market in recent years. Growing awareness about the negative impacts of synthetic textiles on the environment as well as future newborns has led to increasing demand for organic and sustainable maternity wear. Manufacturers are focusing on sourcing organic and recyclable materials and promoting their credentials to attract conscious customers. For example, HATCH has its line of maternity wear crafted entirely from organic cotton which is breathable and soft on skin. Similarly, many stores like Nurture MAMA offer selections made of Tencel lyocell fabric derived from eucalyptus trees. The adoption of eco-friendly options is expected to continue growing during the forecast period, driving the Europe maternity wear market.
SWOT Analysis
Strength: Maternity wear caters specifically to the needs of pregnant women by providing comfort and flexibility. The dedicated maternity clothing market addresses pregnancy-related concerns of expectant mothers.
Weakness: Limited fashion options during pregnancy compared to regular clothing. Maternity clothing relies on pregnancies occurring for continued demand.
Opportunity: Rising birth rates across Europe region presents growing market potential. E-commerce platforms offer wider product reach and customized services for maternity wear shoppers.
Threats: Economic downturns affect discretionary spending on maternity clothing. Competition from generic women’s clothing that can double up for pregnancy.
Key Takeaways
The global Europe maternity wear Market share is estimated to be valued at US$ 432 Mn in 2023 and is expected to exhibit a CAGR of 49% over the forecast period 2023 to 2030.
The Europe maternity wear market is expected to witness high growth over the forecast period. Germany currently dominates the region’s market share owing to its large population size and high birth rates. The United Kingdom also captures a significant portion of the Europe maternity wear market value led by working women opting for fashionable yet comfortable pregnancy attire.
Key players operating in the Europe maternity wear market are BASF, Chembond Chemicals Limited, GE Water and Process Technologies, Kurita Water Industries Ltd., Ion Exchange, Kemira Oyj, AkzoNobel N.V., Solenis, Thermax Ltd., Veolia Water Technologies, Accepta Advanced Environmental Technologies, Hubbard-Hall Inc, and Ecolab Incorporated. These brands offer a wide assortment of tops, leggings, dresses and nursing clothes tailored to weather conditions across European countries
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
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