The global Europe Iv Hydration Therapy Market is estimated to be valued at US$ 261.68 Mn or Mn in 2023 and is expected to exhibit a CAGR of 7.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Iv hydration therapy includes intravenous administration of various fluids including saline, dextrose, vitamins and minerals solutions. It is used for rehydration of patients suffering from dehydration, hangovers, jet lag or to boost immunity.
Market key trends:
One of the key trends in the Europe Iv hydration therapy market is increasing popularity of at-home iv therapy services. Due to busy lifestyle and lack of time, people are opting for at-home iv therapy. This allows them to receive treatment from the comfort of their home and recover quickly without taking time off from their daily schedules. Furthermore, rising awareness about health and wellness is also contributing to the growth of iv hydration therapy market in the region. Players are focusing on innovation by incorporating different ingredients such as vitamins, antioxidants and minerals in their iv solutions catering to specific health needs of customers.
Market key trends:
One of the key trends witnessed in the Europe IV hydration therapy market is the growing popularity and adoption of hydration therapy services among millennials. Many young professionals and athletes are opting for IV hydration therapy to treat hangovers, replace electrolytes lost during physical activities, boost energy levels, and get rehydrated faster as compared to oral methods. This rising demand is encouraging more clinics and service providers to offer IV therapy, thereby driving the market growth.
SWOT Analysis
Strength: Presence of major healthcare facilities and skilled professionals in countries like UK, Germany, and France to administer IV therapy safely and effectively.
Weakness: High costs associated with IV hydration therapy sessions compared to oral rehydration methods.
Opportunity: Increasing consumer awareness about health and wellness is prompting more people to try IV therapy for general well-being.
Threats: Strict regulations pertaining to intravenous services in some countries of Europe. Stringent certification requirements for IV clinics and staff.
Key Takeaways
The Europe Iv Hydration Therapy Market Share size was valued at US$ 261.68 Mn in 2023 and is expected to reach US$ 452.13 Mn by 2030, expanding at a CAGR of 7.2% during the forecast period. Germany accounts for the largest share due to high health awareness and advanced healthcare facilities. The UK also captures a significant portion of the regional market.
Regional analysis:
Germany dominates the Europe IV hydration therapy market with around 30% share due to growing preference among the health-conscious population for invasive rehydration methods. The UK holds the second position owing to a sizeable young customer base regularly opting for IV infusions post parties or sports activities. France, Italy, and Spain are other major markets where IV therapy is gradually gaining popularity.
Key players:
The key players operating in the Europe iv hydration therapy market are REVITA, Ivtherapygreece, IV Boost UK, Harpal Clinic Limited, IV Drips London, VITAMIN INJECTIONS LONDON, Cryojuvenate UK Ltd., Italy Health Retreats, Séchoir, ELIXIR, Swiss Medical Centre, Drip Hydration, REVIV, VITANOVAS, and The IV Doc Inc.
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