EPC or Enhanced Product Catalog consulting services help businesses list their products online by capturing important details which amplifies product discoverability and drives higher sales. Consulting in catalog management, tagging, analytics and promotions helps optimize online visibility and customer experience. The global EPC Consulting Market is estimated to be valued at US$ 11.4 Bn in 2023 and is expected to exhibit a CAGR of 23.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends: The growing need for analyzing online customer data to better understand purchase patterns and tailor marketing strategies has boosted the demand for EPC consulting services. Consulting firms help businesses collect and analyze user behavior data like search terms, product views, cart abandonments and purchases to identify top selling products and customer preferences. This enables clients to improve conversion rates through targeted promotions and personalized recommendations.
SWOT Analysis
Strength: EPC consulting provides data-driven insights and recommendations which help companies improve customer relationships and drive better business outcomes. Their expertise in analytics and martech platforms helps harness customer data more effectively.
Weakness: The growing complexity of technologies, platforms, and data could pose challenges in developing fully customized and actionable solutions for clients. Dependence on third party platforms for data integration also increases implementation risks.
Opportunity: Increasing spend on digital marketing and personalization offers significant opportunity for EPC consultancies to partner with more enterprises across industries. The rising demand for holistic customer profiles spanning online and offline also expands the engagement scope.
Threats: Competition from in-house digital marketing teams poses retention challenges. Aggressive pricing by smaller firms and major tech companies entering the space increases competitive pressures. Regulatory changes around data privacy and use could impact models and solutions.
Key Takeaways
The global EPC Consulting Market Share is expected to witness high over the forecast period supported by increasing digital transformation initiatives of enterprises. The North America region currently dominates owing to considerable technology adoption and investments in advanced data-driven solutions by companies across sectors. Key consultancies in the region support clients’ customer experience management needs through expertise in analytics, CX platforms, and martech integrations.
Regional analysis comprises: The Asia Pacific region is poised to emerge as the fastest growing regional market for EPC consulting driven by rising digital spends and expanding e-commerce in major countries like China, India, and Southeast Asian nations. As consumer behavior shifts online at an accelerated pace, APAC enterprises are increasingly partnering with expert consultants to build personalized engagement across touchpoints.
Key players related content comprises: Key players operating in the EPC consulting market are Zeta Global Corp, Oracle Corporation, mParticle Inc., Salesforce.com Inc., BlueConic, Adobe Inc., Tealium, SAP SE, Acquia Inc., and Segment.Io Inc. (Twilio). These leaders offer comprehensive solutions around customer data platforms, analytics, AI-driven segmentation and profiling, thereby addressing the evolving needs of enterprise clients.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
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