Digestive health products offer natural solutions for digestive issues and support overall gut health. Probiotics, prebiotics and enzymes are the major components in such products that help maintain a healthy digestive system. The growing prevalence of digestive disorders worldwide coupled with increasing health consciousness among people has propelled the demand for gut-friendly foods and dietary supplements in recent years. The global Digestive Health Products Market is estimated to be valued at US$ 47.02 Bn in 2023 and is expected to exhibit a CAGR of 7.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The rising demand for gut health products is one of the major trends that is driving the growth of the digestive health products market. Improving gut health is now one of the top priorities for health-conscious consumers. Probiotic foods and beverages are gaining tremendous popularity owing to their benefits such as improved digestive functions, boosted immune system and overall well-being. Leading food and beverage companies are capitalizing on this trend by incorporating probiotics in various products including yogurt, juices, snacks and dietary supplements. Moreover, growing consumer awareness about prebiotics and their synergistic effect with probiotics when consumed together is compelling manufacturers to launch combined prebiotic and probiotic ingredients. This is expected to augment the demand for digestive health products during the forecast period.
SWOT Analysis
- Strength: Digestive health products have seen increased demand due to growing awareness about gut health and its link to overall well-being. The market offers natural and herbal products that appeal to health-conscious consumers.
- Weakness: Limited research available on the long term efficacy and effects of some digestive health ingredients. Pricing of certain premium products may not be viable for mass market.
- Opportunity: Growing elderly population globally is expected to drive the need for digestive health products. New formulations targeting specific issues can expand the market.
- Threats: Alternative therapies like yoga and probiotics pose competition. Stringent regulations on product claims and ingredients can adversely impact certain players.
Key Takeaways
The global digestive health products market is expected to witness high growth over the forecast period. North America currently dominates the market with the largest share. Factors such as sedentary lifestyles, stress, and changing demographics have increased digestion-related issues in the region.
Key players operating in the digestive health products are Danone S.A., Arla Foods amba, Nestlé, Chr. Hansen Holding A/S, Yakult Honsha Co., Ltd., General Mills Inc., Meiji Holdings Co., Ltd, MondelÄ“z International, PepsiCo, Inc., and Kellogg NA Co. Strategic partnerships for product innovations, expanding into emerging markets through acquisitions are some priorities among these players.
The Asia Pacific region is anticipated to showcase the fastest growth in the digestive health products market during the forecast period. Rising health awareness, growing economy, and increasing disposable income are expected to drive the market growth in the region. Countries like China and India are witnessing a boom in e-commerce which is further supporting the market expansion.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. With an MBA in E-commerce, she has an expertise in SEO-optimized content that resonates with industry professionals.