Cold Pressed Juice Market

Organic Cold Pressed Juice is the largest segment driving the growth of Cold Pressed Juice Market


The global Cold Pressed Juice Market is estimated to be valued at US$ 799.2332 Bn in 2023 and is expected to exhibit a CAGR of 8.4% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Cold pressed juice is prepared by pressing raw fruits and vegetables mechanically without any heat process. This retains nutrients, enzymes and live cultures of the fruits and vegetables. It offers various health benefits like boosting immunity, improving digestion and providing nutrients.

Market key trends:

One of the key trends driving the growth of the market is rising health consciousness. Consumers are increasingly preferring cold pressed juices over sugary drinks as they are rich in nutrients, low in calories and easy to digest. Moreover, changing lifestyle and busy schedules have boosted the demand for healthy on-the-go food and beverage options like cold pressed juices. The organic varieties of cold pressed juices are also gaining popularity among health-conscious consumers.

Market key trends:

The cold pressed juice market has been witnessing rising demand from health-conscious consumers who prefer natural and fresh juices without any heat treatment or pasteurization. The consumption of cold pressed juices is increasing among consumers as they offer several health benefits. Cold pressed juices contain higher number of nutrients, vitamins and enzymes compared to traditionally processed juices. The process of cold pressing preserves the natural flavors and maximum nutrients of fruits and vegetables.

SWOT Analysis

Strengths: Cold pressed juices have gained popularity as they are deemed healthier than traditionally pasteurized juices. They contain higher nutrient levels and facilitate easier nutrient absorption in the body.
Weaknesses: Cold pressed juices have short shelf life as they are not pasteurized. Their production process is time-consuming and expensive compared to other juices.
Opportunities: Rising health awareness among people has boosted the demand for healthy and nutritious beverages like cold pressed juices. There is huge scope for market players to introduce innovative flavors and packaging.
Threats: Presence of other healthy drink alternatives like fresh fruits, vegetable juices and smoothies. Strict regulatory norms regarding food labeling and product quality.

Key Takeaways

The Global Cold Pressed Juice Market Size is expected to witness high growth, exhibiting CAGR of 8.4% over the forecast period 2023 to 2030, due to increasing health consciousness among consumers.

Regional analysis: North America dominates the cold pressed juice market currently owing to rising consumption of healthy beverages. US accounts for the largest market share in the region. Asia Pacific is expected to witness fastest growth over the forecast period led by countries like China, India and Japan where health trends are growing.

Key players operating in the cold pressed juice market are PepsiCo Inc., Suja Life, LLC, RAW Pressery, Juice Press, Preshafood, Evolution Fresh, Inc., Juice Generation, Liquiteria, Hain Celestial, and Juice Warrior.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it