The global Camping Power Bank Market is estimated to be valued at US$ 654.7 Mn in 2023 and is expected to exhibit a CAGR of 12% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Camping power banks are portable batteries that can be used to charge electronic gadgets like smartphones, tablets, and laptops when a power outlet is not available. They come with a built-in lithium-ion battery and USB ports to charge other devices. With the increasing adoption of various electronic devices for activities like navigation, entertainment, and communication during camping and outdoor activities, the demand for portable charging solutions like camping power banks is growing significantly.
Market key trends:
One of the key trends in the camping power bank market is the growing popularity of solar energy-powered power banks. The ability to recharge camping power banks using solar energy proves very useful for outdoor activities where access to wall outlets is limited. Major players are focusing on developing better solar panels and battery management systems to offer efficient energy harvesting and storage capabilities. For example, Anker and MAXOAK have launched portable solar generators that can fully charge power banks and devices using integrated solar panels. The green energy source has increased the usage time of devices and reduced dependency on non-renewable energy sources for charging during outdoor activities like camping.
Segment Analysis
The global camping power bank market can be segmented based on capacity, battery type, price range and distribution channel. By capacity, 3000-5000mAh capacity power banks dominate the market as they provide adequate power to charge smart phones and other small devices multiple times. These mid-range capacity power banks offer a balanced combination of capacity and portability. By battery type, lithium-ion battery type power banks account for the largest share as lithium-ion batteries offer high energy density, no memory effect and low self-discharge rate. Based on price range, USD 20-50 price range power banks have the highest demand as they provide decent performance at affordable prices for casual campers and backpackers. Majority of sales occur through online retail distribution channel as campers prefer shopping online to get a wide variety of options.
Key Takeaways
Global Camping Power Bank Market Size is expected to witness high growth, exhibiting CAGR of 12% over the forecast period, due to increasing outdoor recreational activities and adventure tourism. The North America camping power bank market holds the largest share currently and is expected to maintain dominance over the forecast period. Rapid growth of outdoor recreational activities and rising millennial population joining camping and trekking clubs drives the market in the region. The Asia Pacific region is expected to witness fastest growth due to rising health awareness, increase in disposable incomes and growing popularity of camping as a hobby among middle class.
Key players operating in the camping power bank market are Anker, Duracell, EcoFlow, Goal Zero, Jackery, MAXOAK, NEXPON, Omnicharge, ORYTO, OUTXE, Pisen, RavPower, Rockpals, Samsung, Suaoki, X-DRAGON, Zendure, RIVER, Crave, Intova. Anker and Ravpower capture the major market share owing to their robust product portfolio and strong brand image among outdoor enthusiasts. EcoFlow and Jackery are emerging as strong competitors with their focus on bringing innovative power solutions for different adventure use cases. Regional players in Asia are also expanding their presence through e-commerce platforms and aggressive marketing.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
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