The brain training apps market comprises brain fitness apps or online solutions that are designed to improve cognitive abilities such as memory, attention span, problem-solving, and multitasking. These apps analyze individual performance to track progress and offer customized activities and games that can be played on mobile devices. Popular use cases include memory boosting, attention enhancement, brain age assessment, mind puzzles, and logic-based activities. Lumosity, Elevate, Fit Brains Trainer, and CogniFit are some of the leading brain training apps available on app stores.
The global brain training apps market is estimated to be valued at US$ 10,962.74 million in 2023 and is expected to exhibit a CAGR of 14% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
As highlighted in the market heading, growing demand for brain fitness apps and solutions is expected to drive the brain training apps market over the forecast period. Increasing awareness about the importance of brain health and cognitive fitness among individuals of all age groups has prompted many to opt for brain training activities through engaging apps and games on their mobile devices. Moreover, the COVID-19 pandemic encouraged greater adoption of digital brain training solutions as lockdown restrictions forced people indoors. The rising geriatric population also presents lucrative opportunities for brain training apps targeting age-related cognitive decline. Expanding internet and smartphone penetration around the world have enabled wider accessibility of such apps. Additionally, technological advancements enabling more interactive and personalized experiences on brain training platforms will further support the market growth in coming years.
Segment Analysis
The brain training apps market can be segmented into memory and focus, creativity, self-reflection, and meditation training segments. The memory and focus segment dominates the market with over 40% share as it helps users improve their focus and memory through puzzle and quizzes games. The segment is expected to continue its dominance during the forecast period owing to increasing healthcare costs of alzheimer’s and dementia diseases which can be potentially managed by regularly practicing memory training brain games and apps.
PEST Analysis
Political: Government support for digital healthcare by allocating funds for developing innovative brain training apps.
Economic: Rising per capita income in developing economies enhance access to smarter phones enabling use of brain training apps.
Social: Changing lifestyle and increasing adoption of digital wellness programmes to improve cognitive skills among young generation drive market growth.
Technological: Adoption of advanced technologies like AI, machine learning, augmented reality for developing engaging brain training games keeps users glued to the apps.
Key Takeaways
The Global Brain Training Apps Market Demand is expected to witness high growth. The global brain training apps market is estimated to be valued at US$ 10,962.74 million in 2023 and is expected to exhibit a CAGR of 14% over the forecast period 2023 to 2030.
Regional analysis – North America dominates the global market currently due to high adoption rates of digital healthcare solutions. However, Asia Pacific is expected to grow at the fastest pace during the forecast period owing to rising geriatric population in countries like China and India demanding cost effective brain health solutions.
Key players – Key players operating in the brain training apps market are BSP International Foundations, MAIT S.p.A., Soilmec S.p.A., Changsha Tianwei Engineering Machinery Manufacturing Co., Ltd., Casagrande Group, DELMAG GmbH & Co. KG, Bauer Group, Junttan Oy, International Construction Equipment, and Liebherr.
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