Automotive Floor Mats Market

The Global Automotive Floor Mats Market Is Estimated To Propelled By Rising Automobile Production

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Automotive floor mats are used to protect the vehicle floor from dirt, dust, mud, stains, and wear and tear. Floor mats are made from various materials such as rubber, vinyl, nylon, and thermoplastic elastomers. They are designed to fit specific vehicle models and have features such as raised edges to prevent sliding. The growing automobile production globally is fueling the demand for automotive floor mats.

The global Automotive Floor Mats Market is estimated to be valued at US$ 12.23 Mn in 2023 and is expected to exhibit a CAGR of 4.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

Rising automobile production is one of the major factors propelling the growth of the global automotive floor mats market. According to OICA, worldwide automobile production increased from around 90 million units in 2017 to around 95 million units in 2021, growing at a CAGR of around 1.5% during the period. This rising automobile production is translating into increased demand for accessories and interior components such as floor mats from automotive original equipment manufacturers (OEMs). The customization of floor mats as per specific vehicle models is also driving their adoption. Manufacturers are developing innovative floor mats with advanced material technology, improved design, and additional features to provide enhanced protection.

SWOT Analysis

Strength: Automotive floor mats provide protection to vehicle floor from dirt, mud, water, and other elements. They help in keeping vehicle interiors clean.

Weakness: Floor mats require regular cleaning and maintenance. Heavy traffic areas on mats wear out quickly requiring replacement.

Opportunity: Rising vehicle production and sales globally is expanding the automotive aftermarket. There is an opportunity to develop innovative floor mat materials that are easy to clean and long lasting.

Threats: Stiff competition from existing and new players. Fluctuations in raw material prices can impact supply and costs.

Key Takeaways

The Global Automotive Floor Mats Market Size is expected to witness high growth over the forecast period of 2023 to 2030. The market size is projected to reach US$ 12.23 Mn in 2023 and grow at a CAGR of 4.3% through 2030.

Regional analysis comprises Asia Pacific dominates the global market currently due to high vehicle production in China, India, and Japan. Rapidly growing middle class population and increasing disposable incomes are driving vehicle ownership in the region. North America and Europe are other major markets for automotive floor mats given the large existing vehicle parc and aftermarket opportunities.

Key players operating in the automotive floor mats market are 3M, MAPEI S.p.A., Fosroc, Inc., Sika AG, Evonik, Chembond Chemicals Limited, ACC Limited, Flowcrete Group Ltd., SWC Brother Company Limited, and Cera-Chem Pvt. Ltd. The market is competitive with major focus on product innovation and expansion into growing international markets. Partnerships with automotive OEMs and private label partnerships with retailers help companies strengthen distribution and market position.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it

Ravina
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Ravina Pandya,  Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. With an MBA in E-commerce, she has an expertise in SEO-optimized content that resonates with industry professionals.