Apple juice concentrate is a highly concentrated form of apple juice which is commonly used as a sweetening and flavouring agent in various food and beverage products. Its consumption is high among health conscious consumers as apples are a rich source of vitamins, minerals, antioxidants and fibers that offer numerous health benefits. The global Apple Juice Concentrate Market is estimated to be valued at US$ 2.77 Bn in 2023 and is expected to exhibit a CAGR of 10% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The rising health conscious consumer base globally seeking healthier alternatives to carbonated drinks and juices with high sugar content is driving the demand for apple juice concentrate. Apple juice concentrate contains no added sugar and is low in calories, making it a popular choice among health conscious consumers. It is widely used as a healthier replacement for sugar in smoothies, baked goods, ice creams and other products. The trend of consuming convenient and healthy instant food and beverage products on the go is also fueling the demand for apple juice concentrate globally.
SWOT Analysis
Strength: Apple juice concentrate offers convenience, as it can be easily transported and stored without refrigeration. It has a long shelf life and can be easily reconstituted with water.
Weakness: Highly processed nature of apple juice concentrate raises questions about its nutritional value compared to fresh apple juice. It contains added sugars and lacks fiber present in whole apples.
Opportunity: Growing health awareness is driving demand for natural products with no added sugars. This provides an opportunity for apple juice concentrate companies to develop healthier product lines using techniques like cold pressing.
Threats: Rising demand for freshly pressed juices poses a threat. Natural disasters and extreme weather events can impact apple crop yields and impact supply.
Key Takeaways
The Global Apple Juice Concentrate Market Size is expected to witness high growth over the forecast period of 2023 to 2030.
Regional analysis shows that North America currently dominates the market owing to increased apple production and consumption in countries like the US. Europe is another major regional market for apple juice concentrate.
Key players operating in the apple juice concentrate market are INKIA, Martha Tilaar Group, Wipro Unza, Clara International, Ivy Beauty Corporation, Sdn Bhd Overview, Paragon Technology & Innovation, and Brataco Group of Companies. The listed key players are focusing on new product launches and expansions to enhance their market share. For example, INKIA launched a new range of organic apple juice concentrates made from whole apples with no added sugars.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
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