Revolutionary Material

Adobe Introduces Revolutionary Material that Changes Patterns in Real Time


In a surprising move, Adobe, the leading digital image editing company, has unveiled a groundbreaking project called Project Primrose, featuring materials that can change color and patterns in real time. This development marks a new direction for the company and has the potential to transform various industries, including fashion, military attire, advertising, furnishings, and decor.

The Project Primrose dress, showcased at the recent Adobe MAX 2023 event in Los Angeles, demonstrates the capabilities of this wearable technology. Designed by Christine Dierk, part of the team behind this futuristic material, the dress is made of flexible, non-emissive textiles that can display content created using Adobe Firefly, Adobe After Effects, Adobe Stock, and Adobe Illustrator.

The material’s ability to change patterns instantaneously is achieved through a combination of reflectiveness and composition. Each sequin on the dress acts as a miniature screen made of smart materials, enabling the wearer to display various patterns and even animations in real time. This innovative technology opens up a world of possibilities for fashion designers, advertisers, and the military, as it allows for dynamic and customizable displays.

Although Project Primrose is still in the proof-of-concept stage, it holds great promise in multiple industries. In the realm of fashion, this material has the potential to revolutionize how clothing is designed and showcased. In military attire, it could provide camouflage options that adapt to different environments, increasing effectiveness and safety. Furthermore, in advertising, this technology can transform static billboards into interactive displays, capturing audience attention like never before.

However, Adobe’s vision for this material goes beyond fashion and advertising. They are also exploring its potential use in furnishings and decor. Imagine walls, curtains, or furniture that can change their patterns and colors based on the desired aesthetic or mood. This could revolutionize interior design and provide endless opportunities for personalization and creativity.

The unveiling of Project Primrose highlights Adobe’s commitment to pushing technological boundaries and finding innovative solutions to real-world problems. With this breakthrough material, they have not only showcased their expertise in digital image editing but also demonstrated their potential to disrupt various industries.

The research behind Project Primrose was published in the journal UIST ’22: Proceedings of the 35th Annual ACM Symposium on User Interface Software and Technology. To see the material in action, one can watch the video showcasing the Project Primrose dress.

Overall, Adobe’s introduction of this material sets the stage for a future where patterns and colors can change dynamically, unlocking new creative possibilities across industries. It is an exciting development that has the potential to transform the way we perceive and interact with the world around us.


1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it