Active cosmetics refer to cosmetic products that are specially formulated to provide targeted skin care benefits beyond just basic moisturization through addition of active ingredients. Active cosmetics helps in fighting signs of aging, improving skin texture, reducing dark spots, acne scars or hyperpigmentation. The global active cosmetics market demand is growing rapidly due to increasing consumer awareness about skincare and anti-aging products. The global Active Cosmetics Market is estimated to be valued at US$ 10.08 Bn in 2023 and is expected to exhibit a CAGR of 6.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The key driver of the active cosmetics market is growing anti-aging demand among consumers. People are increasingly conscious about aging signs like wrinkles, dark spots and wish to look younger. This has boosted demand for anti-aging cosmetic products containing active ingredients that can effectively reduce visible signs of aging. Wide availability and effective marketing campaigns by key brands has raised consumer awareness about benefits of active ingredients in cosmetics for anti-aging. Introduction of innovative product formulations incorporating new active ingredients is also fueling the active cosmetics market growth.
SWOT Analysis
Strength: Active Cosmetics provides hydration and protection to the skin. It nourishes and rejuvenates the skin.
Weakness: High costs associated with the use of active ingredients in formulation. Frequent new product launches require high R&D investment.
Opportunity: Growing demand for multifunctional and natural cosmetic products drives opportunities. Expanding e-commerce channels widen customer outreach.
Threats: Stringent regulatory environment and compliance issues pose challenges. Intense competition among existing players.
Key Takeaways
The Global Active Cosmetics Market Size is expected to witness high growth. Regional analysis related content comprises the Asia Pacific region dominated the market in 2023 owing to high demand for cosmetic products in countries such as China, Japan, and South Korea. Factors such as rising income levels and increasing skincare consciousness support market growth in the region.
Key players operating in the active cosmetics market are Schneider Electric, Eaton, Emerson Electric, Toshiba, Siemens, General Electric, Delta Electronics, Huawei, ABB, and Vertiv. Demand for multifunctional and dual-benefit formulations have prompted key industry players to introduce novel active ingredients such as plant stem cells and marine collagen into their offerings. The focus on organic and natural ingredients has also increased with the launch of vegan and cruelty-free items.
The global active cosmetics market is expected to witness high growth. Key players focus on expanding their geographical presence and enhancing production capacity to better cater to market demand. Regional analysis related content comprises Asia Pacific dominated the market owing to high demand in countries such as China, Japan, and South Korea. Factors such as rising income levels and skincare awareness support market growth. Key players operating in the active cosmetics market are Schneider Electric, Eaton, Emerson Electric, Toshiba, Siemens, General Electric, Delta Electronics, Huawei, ABB, and Vertiv. The focus on natural ingredients has increased with the launch of vegan and cruelty-free items.
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